Redrock Trek

Nevada is home to rugged lands and mountainous landscapes which are rich in history and the traditional home of many native Americans, culture and heritage are bred in these lands. From desert canyons to high mountain peaks to the lights of the Vegas strip, Nevada has unique and bold landscapes, making this sand stone playground a very aesthetically pleasing scenery to mesh our Profound gear into. Luther Redd is a successful photographer, with a unique ability to capture moments – specializing within the street urban aspect of photography. His Instagram shows an array of shots, from Rapper Lil’ Uzi, Budweiser campaigns, and shots for Jordan Brand.

Here we see Luther floating through the red rocks of Nevada, wearing some signature Profound Aesthetic pieces, from sunlight into dusk. What better way to conquer this climate than rocking the lightweight Desert Sand Hooded Trench coat seen below in a ‘Cream’ colorway. Made up of French cotton, featuring a half zip and half button-flap front closure, topped off by the traditional trench adjustable belt. Furthermore, Luther is facing the rugged terrain in a few of our jean jackets. First is the Vintage Wash Denim Jacket, with the genuine leather straps on the front chest and body pockets. Tied together with brass hardware buckles and red plaid inner cushioned lining for warmth. Lastly, is the Sand-Blast Light-Wash Denim Jacket, distinguishable by custom patch work, such as the striped rectangular patches which are placed on the left chest, and an emblem of an eagle – the “king of the skies” symbolizing power and strength.

  • War is Beauty