Touring is third album, GO:OD AM, Mac Miller was wearing our Pepsi X ProfoundCo collab gear at one of his Boston stops – showcasing a very special collaborations between brands. Each one of these unique pieces showcased that brand unity through bold labels, and the signature Profound Aesthetic use of embroidered patches. Ranging from the Pepsi-Cola logo, to the flag of the United States, entwining Americana and this late 19th century drink. Some of our main featured items included the Jacket seen on Mac Miller in these shots – the Classic Cap in White, and the Satin Stadium Jacket in Red.
What was an exclusive release for Art Basel 2015 in Miami, showed the connectedness of brands on two different ends of the spectrum coming together in unity through the form of fashion. Inspired from a time of history which will forever be iconic in its array of moods and colors, we have created a selective few garment creations to commemorate the epochal 50’s era. This capsule shed light through the Americana foundation that Pepsi has cultivated for decades, and you will see our appreciation for this through our use of red, white and blue.