Culture can be interpreted as individual complexities mixed with various levels of commonalities within society. HipHop has been an ever-changing engine which has been fueled by the unique pioneers of each generation. In 2017, a few names can be mentioned as pivotal characters who have changed the winds of culture. From creating a buzz within Atlanta, to taking over the mainstream; Migos and their variations between fast and slow tempo’s, mixed with their own unique characteristics has guided the music industry towards a new era.

The Migos storm swept through, taking along with them the top spot on the Billboard Hot 100 list, as well as the top spot on Billboard’s Hot R&B/Hip-Hop Songs and Hot Rap Songs Chart. The trio continued to solidify their stardom  when they appeared on a guest role in Childish Gambino’s critically acclaimed Television Show, Atlanta. Gambino continued to express his admiration for the Hip Hop trio during his acceptance speech at this year’s Golden Globes, crowning them as the “Beatles of this generation”.

The Migos storm is out of control at this point, and they expressed their powerful influence through the release and title of their highly anticipated album – CULTURE. The follow up to 2015’s Yung Rich Nation has game changing features. Through DJ Khaled iconically “breaking the ice” on the album, followed by Lil Uzi, Gucci Mane, 2 Chainz and La Flame – Travis Scott. Migos made sure their message was heard everywhere this past week – Complex News, The Breakfast Club and Big Boy TV to name a few. The trio repeatedly mentioned that it was time for culture to be known, and that it was theirs to claim.

The world of Hip Hop and fashion are intertwined in a beautifully orchestrated representation of culture. Society, along with any of its quarrels can meet on common grounds; where the vibe and synergetic makeup of the beats, fabric patterns and colors bring people together. During the Migos release party at Up&Down NYC, the trendsetters did just this – reunite culture. Wearing nothing but Profound Aesthetic, highlighting the interconnectivity between the music and fashion – two agents of change joining forces. The Migos were celebrating their success in an unreleased Graphic Hoodie, unreleased White Bird Cap, the Salmon Swing Coat, our White Destroyed Denim and the Denim Flame Shearling Trucker Jacket – Love to Migos, may the culture keep progressing and reuniting.

– Words by, Shawn McAlpine.